Privacy Policy

This Privacy Policy describes how the Mybestofficial.uk store (the "Site", "we", "us" or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from mybestofficial.uk (the "Site"), or otherwise interact with us in relation to the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we collect in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information To provide the Services, we regularly collect personal information about you from various sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable service terms, and protect or defend the Services, our rights, and the rights of our users or third parties.

What Personal Information We Collect The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You Information you submit to us directly through our Services may include:

  • Contact information including your name, address, phone number, and email address.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, security questions, and other authentication details.

  • Customer support information including information you choose to include in communications with us, such as when sending a message via the Services.

Some features of the Services may require you to directly provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Your Use We may also automatically collect certain information about your interactions with the Services ("Usage Data"). For this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties We may also obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card, billing address) to process your payments and fulfil your orders.

  • When you visit our Site, open or click on emails we send, or interact with our Services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third-Party Sites and Links.

How We Use Your Personal Information

  • Provision of Products and Services: To fulfil our contract with you, including processing payments, managing orders, sending account or transaction-related notifications, managing your account, arranging shipping, and supporting returns and exchanges.

  • Marketing and Advertising: For promotional purposes, such as sending marketing communications via email, text, or post, and presenting personalised ads. For EEA residents, the legal basis for this processing is our legitimate interest under Art. 6(1)(f) of the GDPR.

  • Security and Fraud Prevention: To detect, investigate, and act on fraud or other malicious activities. You are responsible for keeping your account credentials secure. If you suspect your account has been compromised, contact us immediately. For EEA residents, the legal basis is our legitimate interest under Art. 6(1)(f) of the GDPR.

  • Communication and Service Improvement: To provide customer service and improve our Services. This is also based on our legitimate interest under Art. 6(1)(f) of the GDPR.

Cookies We use cookies to enhance our Site and Services (e.g., remembering actions and preferences), perform analytics, and understand user interactions. See Shopify’s cookie policy: https://www.shopify.com/legal/cookies.

Most browsers accept cookies by default, but you can adjust your settings. Note that disabling cookies may affect the performance and availability of certain features. Blocking cookies may also not completely prevent data sharing with third parties.

How We Disclose Personal Information We may disclose personal information to third parties for contractual purposes, legitimate business reasons, and as otherwise set out in this Privacy Policy. This may include:

  • Service providers acting on our behalf (e.g., IT management, payment processing, customer support, shipping).

  • Business and marketing partners to deliver ads and services.

  • When you consent to disclosures (e.g., social media integrations, product deliveries).

  • Affiliates or within our corporate group.

  • In connection with business transactions (e.g., mergers), legal obligations, enforcing terms, and protecting rights.

We disclose the following personal information categories to these parties: identifiers, commercial data, usage data, geolocation data.

We do not use or disclose sensitive personal information without your consent or for inferring characteristics.

Third-Party Sites and Links Our Site may contain links to third-party websites. You should review their privacy policies. We are not responsible for the privacy or accuracy of those sites.

Children’s Information Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at: contact@mybestofficial.uk.

Data Security and Retention We implement reasonable security measures, but no system is impenetrable. Do not send sensitive data through insecure channels.

We retain your information as long as needed to fulfil purposes such as providing Services, maintaining accounts, meeting legal obligations, resolving disputes, or enforcing terms.

Your Rights Depending on your location, you may have rights including:

  • Access

  • Deletion

  • Correction

  • Portability

  • Opt-out of sale/sharing/targeted advertising

  • Restriction

  • Withdraw consent

  • Object to decisions

To exercise these rights, contact us at: contact@mybestofficial.uk. We may require identity verification. You may also authorise an agent to act on your behalf. We will respond within the timeframe required by applicable law.

Complaints If you have concerns about how we handle your personal data, contact us at contact@mybestofficial.uk. If unresolved, you may lodge a complaint with your local data protection authority (for EEA: see list of supervisory authorities).

International Users We may transfer, store, and process personal data outside your country. If transferring from Europe, we rely on Standard Contractual Clauses or equivalent safeguards.

Contact For questions about this Privacy Policy or our privacy practices, or to exercise your rights, please contact us at:

contact@mybestofficial.uk

For data protection laws, unless otherwise stated, we are the data controller of your personal information.

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